This is a question that is frequently asked on our tours. After all, the town itself is called Jackson, not Jackson Hole. So, where does the “hole” in the name come from?

The answer to this question lies in the rich history and geography of the region.

Contrary to what the name suggests, Jackson Hole is not a hole in the ground. Instead, it's a valley, surrounded by the stunning Teton and Gros Ventre mountain ranges. The valley is relatively flat and wide, bordered by steep mountains, making it resemble a hole from a distance.

The term “hole” in the American West often refers to a broad, flat valley surrounded by mountains. The name “Jackson Hole” likely originated from early trappers or settlers who passed through the region and noted its distinctive topography. William Sublette, a fur trader, is often credited with naming the valley after a fellow trapper, David E. Jackson, in the early 19th century.

The town of Jackson, located within Jackson Hole, serves as the hub of activity and civilization in the valley. Established in the late 19th century as a trading post, Jackson has grown into a vibrant community while still maintaining its Old West charm.

The town was originally named “Jackson's Hole,” after David E. Jackson, but over time, the “hole” was dropped, leaving just “Jackson.” However, the valley retained the name “Jackson Hole.”

Jackson Hole is renowned for its stunning natural beauty and abundant wildlife. Grand Teton National Park and the nearby Yellowstone National Park attract millions of visitors each year, drawn by the opportunity to witness the breathtaking landscapes, diverse wildlife, and numerous outdoor recreational activities.

The valley is a paradise for outdoor enthusiasts, offering world-class skiing in the winter; hiking, climbing, rafting, and mountain biking in the summer; and unparalleled opportunities for wildlife viewing and photography year-round.

Beyond its natural wonders, Jackson Hole has a rich cultural heritage that is deeply intertwined with the cowboy way of life. The valley was once a gathering place for mountain men, fur trappers, and Native American tribes, and their legacies are still evident today in the local art, cuisine, and traditions.

Curious to know more about how to experience this for yourself? Be sure to read our guides to summer and winter in Jackson Hole!

Photo courtesy of Jackson Hole Mountain Resort.

Kelsey Wellington, ETA Social Media Manager, holds a BS degree in Wildlife Biology from the University of New Hampshire, and an MFA degree in Creative Nonfiction Writing from Lindenwood University.